In my opinion it is very important to walk towards a way of life in which one’s job is not separated from one’s way of understanding the world. I believe in projects that focus on the local economy, sustainability, equality …
There are projects that, from my point of view, make the world better. I feel fortunate when I have the opportunity to be part of them. As well as creativity and experience, in these cases the caress and the passion for what I do is what make the difference.
From all the work you do in Lulumka, what do you like the most?
The creative phase, the search for the idea is my favourite job. I love corporate identity design and editorial. On a more personal level, the illustration inspires me a lot.
How would you define your relationship with music?
Let’s start from the beginning, I am a terrible singer!! I also tried to learn the guitar and I did not get it, maybe someday, hope is the last thing that should be lost…
I listen to a lot of music: singer-songwriters, rock, heavy, flamenco… Music makes me vibrate, and the lyrics of some songs are word-made images. Many times while I am listening to music, some drawings and ideas come to my mind to be illustrated…
“I listen to a lot of music: singer-songwriters, rock, heavy, flamenco… Music makes me vibrate, and the lyrics of some songs are word-made images. Many times while I am listening to music, some drawings and ideas come to my mind to be illustrated…”
A movie that makes you tremble with emotion
‘Mi vida sin mí’, by Isabel Coixet.
‘Je veux’, by Zaz.
How did you know about LumaSuite and what do you think about the project?
I am fortunate to be friends with Maider Camarero (founder of LumaSuite) for many years, so I have had the opportunity to know the history of LumaSuite since its inception, when it did not even have a name!
In my view, this project and the history behind it are pure inspiration: sustainability, local economy, art, technology… If LumaSuite hadn’t existed, it would have to be invented!
Are you making plans for the future?
Well… to be honest I don’t know what to say to you; I really make plans for the future, but I think it is important to have plan B. Sometimes, the result is not the one we imagined, unforeseen events happen, or even our horizons can change.
I value the process, each small step… Distant objectives give me vertigo, so once I decide where I go, I need to focus on each step, and live in the present moment.
Professionally, I want to continue learning about social design and keep designing for projects which paint the world with more social, more inclusive and fairer colours.